Google Ads
What is Google Ads?
Actito's purpose is to connect seamlessly with external platforms, enabling a unified and efficient marketing automation ecosystem. We are therefore compatible with major advertising solutions, including Google Ads.
Google Ads is Google’s advertising platform that allows you to run targeted campaigns across the Search network, YouTube, and partner websites.
By integrating Actito with Google Ads, you can synchronize your segments automatically to create and update your audiences in real time. This connection enables you to export Actito profile segments directly to Google Ads, target your campaigns with greater precision, and save time thanks to continuous audience synchronization without manual actions.
Connecting Actito with Google Ads
To connect your Google Ads account, you first need to create a Google Ads integration in your license.
To do so, you need to access the Integrations app, search for Google Ads and click on "Activate".
An integration is defined as the link between 1 Actito database and 1 Google Ads account.
First give a name to the integration. If you have several Ad accounts for your different brands/pages, you will need to set-up an integration for each one. The name is useful is differentiate them.
Choose the database to which the integration will be linked, and the entity on which it is stored. Each integration can only be linked to one database.
It is possible to set up an integration to the same Ad account with several databases (for example, if you have 'Clients' and 'Prospects' databases tied to the same Google Ads account).
In this case, you should however be careful to assign different audiences to the databases, in order to avoid overwriting data.
Select the profile table attribute used to do the reconciliation between Actito and Google Ads.
Next, click on the blue "Connect Google Ads with Actito" button to link a Google account to your license using the secure proprietary Google Login application.
A pop-up window will prompt you to enter your Google credentials.
If the Google 2-factors authentication is activated on this account, you will also have to enter it.
After logging in, you will have to accept to share your name, email address, language preferences and profile pictures with Actito, by clicking on "Continue".
Thereafter, you will have to select what Actito can access. Thick the box "See, edit, create and delete your Google Ads accounts and data" and then, click on "Continue".
Once te connection with your Google account is done, you will have to select the Google Ads account that you want to connect to this integration.
Note that the creation and management of your ads, as well as associating them with audiences, will remain entirely done in Google Ads.
Do not forget to click on "Save" to complete the process!