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Actito API Reference

Design smart integrations between Actito and your ecosystem!

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Authorization & Entities

Using Actito APIs requires to authenticate using access tokens. Your token gives you access to Actito functionalities according to the rights defined by the administrator of the license. Furthermore, only data and resources linked to entities your token has access to can be used.

Authentication

Get your Bearer token with your API Key.

Entities

List the entities names associated to your API Key.

Data exchange

Building bi-directional synchronization between your ecosystem and Actito using our mass or one by one APIs, or by defining exports and webhooks.

Mass imports

Define mass imports from a remote location or by providing file, and follow their execution and results.

File transfers

Setup secure remote file server connections (FTPS, SFTP...) to allow data exchanges using files (import/export data).

Profile Search

Search profiles from your data model.

Profiles

Manage your profiles data (CRUD), retrieve their interactions (e-mail, sms, scenario...) and be aligned with E.U regulations with our RGPD API.

Custom data Search

Search custom data from your data model.

Custom data

Manage your custom data to enrich profiles with business interactions such as purchases, abandoned carts or business assets (stores, product feed...) according to your data model.

Webhooks

Define webhooks to be notified when events are triggered within your Actito license.

Web tracking

Track your customers web activity (page views or transactional pages).

Forms

List forms, retrieve the structure of their questions and manage their participations.

Exports

Create export definition drafts to synchronize your data from Actito with third party tools.

Profile activation

Activate your profiles from a third party tool by sending e-mail or sms campaign or by launching scenarios. You can also push audiences computed from an external tool or provided by your data scientists team.

E-mail campaigns

Manage e-mail campaigns from your internal back-office and get campaigns reports.

SMS campaigns

Manage SMS campaigns from your internal back-office.

Transactional sendings

Trigger your transactional messages (e-mail or SMS).

External content

Synchronize your Content Management System with Actito to allow the marketer to use this content into e-mail campaigns.

Scenarios

Design smart business workflows by launching scenarios from a third party tool.

Synchronized files

Synchronize audiences defined into an external tool or computed by your data scientists team and use it into a campaign, a scenario or a segmentation rule.