Introduction
Use AI assistants to interact with your Actito account using natural language and let AI agents handle the tasks you'd rather not do yourself.
What is MCP?
The Model Context Protocol (MCP) is an open standard that lets AI assistants and agents connect to external tools and data sources through a common interface, instead of relying on custom, one-off integrations for every tool.
An MCP server exposes a focused set of actions, called tools, that an AI assistant can call on your behalf. The Actito MCP Servers expose Actito's own features this way, so an AI assistant connected to them can:
- Read your data: entities, profile tables, campaigns, exports, and more.
- Act on your behalf: create, update, or trigger campaigns, scenarios, exports, and other Actito objects.
- Understand natural language: turn a plain-language request into the right Actito action.
Overview
Instead of navigating Actito manually, you can ask your AI assistant:
- "Generate a subject for the campaign 'summer_2026'"
- "Convert my newsletter 'summer_2026' into an SMS campaign"
- "Translate my SMS campaign 'summer_2026' into English"
- "Summarize the results of my newsletter 'summer_2026'"
At this stage, Actito MCP servers are only available from the Ibexa Agentic Marketing Platform.
Next steps
Head to the MCP Servers page to get your access, configure a server, and find the list of available servers and endpoints.